telexed ~ c / 078ab0a5-c45radar:70 · indie_businessLIVE
← back
NO.
#078ab0a5
Topic
INDIE BUSINESS
Source
productled
Published
2026-05-26 14:25:05
Importance
★ 7/10 — radar 70
`Aikido` Reached **$40M+ ARR** with Product-Led Security Growth
FIG-0781:1

`Aikido` Reached **$40M+ ARR** with Product-Led Security Growth

Security usually needs enterprise sales. A self-serve path still reached serious ARR, making PLG worth testing even in trust-heavy B2B.

[ KEY POINTS ]
  1. Aikido crossed $40M+ ARR in 3.5 years. The useful signal is not unicorn scale, but PLG working in a sales-heavy category.
  2. Cybersecurity buyers normally expect calls, demos, and procurement. Reducing that friction can become the wedge, not just a UX nicety.
  3. The pattern fits developer-facing B2B: clear onboarding, fast value proof, and pricing that lets teams start before formal sales.
Originalproductled.com/blog/no-sales-call-required-roeland-delrue-on-scaling-aikido-to-a-cybersecurity-unicornRead original →

// related