`App Store` adds monthly billing with a 12-month commitment

Lower entry pricing without forcing annual prepay. Strong lever for subscription conversion outside the U.S., but the rollout limits short-term impact.

[ KEY POINTS ]

Subscribers pay monthly while committing to 12 payments; cancellation stops renewal only after the committed payments are completed.
Apple shows completed and remaining payments in the Apple Account and sends renewal reminders, reducing surprise charges and support friction.
You can configure it now in App Store Connect and test it in Xcode, so pricing experiments can start before broad availability.
Consumer rollout starts with iOS 26.5-era releases in May and excludes the United States and Singapore at launch, so region mix matters.

Originaldeveloper.apple.com/news/?id=agq42lxeRead original →

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