`Screen Bolt` month-one playbook: list-first launch, feedback posts, price ladder
The win was not the Mac app itself but the launch stack: an owned list, feedback-led Reddit posts, and fast personal replies. Reusable distribution beat ads; the pay-once angle helped convert.
- An owned customer list drove roughly 35% of month-one revenue, making repeat buyers the real launch asset.
- Reddit worked when framed as 'tear this apart' instead of promotion; critique created trust and buying intent.
- Replying to every email, DM, and comment in the first 72 hours traded scale for early conversion and tighter feedback loops.
- A simple ladder, $39 -> $49 -> $79, added urgency without discount theatrics and pulled purchases forward.
Xengagement did not translate to revenue, and 30 cold emails to tutorial creators produced 0 conversions.