`App Store` adds monthly billing with a **12-month commitment**
Lower entry pricing without forcing annual prepay. Strong lever for subscription conversion outside the U.S., but the rollout limits short-term impact.
- Subscribers pay monthly while committing to 12 payments; cancellation stops renewal only after the committed payments are completed.
- Apple shows completed and remaining payments in the Apple Account and sends renewal reminders, reducing surprise charges and support friction.
- You can configure it now in
App Store Connectand test it inXcode, so pricing experiments can start before broad availability. - Consumer rollout starts with
iOS 26.5-era releases in May and excludes the United States and Singapore at launch, so region mix matters.