A 3-day `Wordle` spinoff became a durable **$3k/mo** ad business
Distribution, not polish, made this work. A built-in share loop turned a throwaway daily game into a durable cash-flow asset worth copying.
- Launched rough and got bad early feedback, but the first stable audience came from a niche newsletter, not the initial post.
- The real growth lever was a shareable score button; once people posted results, larger accounts and media amplified it.
- The project still does ~10k DAU and ~$3k/mo from display ads, with low ongoing maintenance.
- A simple consumer daily game proved viable without turning into B2B SaaS, especially when replay and sharing are built in.